Social Media Tip: How To Enable LinkedIn Company Status Updates
With 2012 right around the corner, it's time to get it together and make sure you have your company's social media marketing strategy all figured out. Yeah, you got Facebook covered. Twitter... done. Google+ you'll figure it out once it gets important enough. LinkedIn? Ah, that's for personal use. But is it?
Did you know a few month ago
LinkedIn gave businesses the ability to post staus updates to their company profile? Yeah, they did. No worries, team Casual Fridays is here to teach you how to enable this functionality with step-by-step instructions.
Before we go into the how-to, let's tell you why you want to do this...
- LinkedIn is a great social network that should be part of your overall social media marketing strategy. Probably doesn't need the attention and frequency of updates as Twitter or Facebook, but it still is a great place to post big news about your company or industry. Plus, it's a breeding ground to recruit talent for any job openings you may have.
- Let's not forget that LinkedIn is still one of the top social networks only behind Facebook. Yup, it even has more users than Twitter. Just a different style of user. But you shouldn't ignore it.
That said, let's dig in how to enable status updates for your company page on LinkedIn.
Step 1: You must be a administrator of your company's page.
If you are not, you will not be able to enable this functionality. If you are, you will see an "Admin Tools" on the right, click "Edit."
Step 2: Under the section titles
Company Page Admins you want to make suree you have "Designated users only" checked. This is what enables you the ability to post status updates to your company page. If you have "All Employees with a valid email registered to the company domain" box checked, your status update box will not appear.
Step 3: Post away! Once your have the "Designated users only" box checked your company profile will be enabled for status updates.
Of course, if you still are unsure how to do this, we have created a short video walking you through the necessary steps. Enjoy!